Time Economics™

A strategic approach to productivity that maximizes results without adding hours.

Are you investing in your human capital like you are software?

“Contrary to other assets, human capital is not finite, and its value grows when companies invest in it.” (Forbes)

It’s Time to Rethink Productivity

“We’ve been conditioned for far too long to believe productivity is about managing time, when in truth, it’s about managing effort with time. Time is fixed, so real results happen when we become intentional about both. We move automatically each day checking boxes, but what happens when that no longer feels like progress?”
— Hilani Ellis, the Capacity Architect

Discover the hidden cost of busy work, and how to turn it into real productivity.

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“An inspired employee is more than twice as productive as a satisfied employee and more than three times as productive as a dissatisfied employee.” (Harvard Business Review)

Principles of the Time Economics™

In the 3-hour Time Economics™ session, executives take a revealing look at how effort is being spent versus how it’s actually producing results. Through guided exercises, peer discussion, and strategic reflection, participants identify where their effort and time are being consumed by reactive work, unnecessary meetings, and constant context switching, and how to redirect that effort toward meaningful outcomes.

This interactive workshop blends insight with action, helping executives see patterns in how they work, reduce “whiplash” decision-making, and adopt a more intentional rhythm of productivity. The outcome: measurable clarity on what drives real progress, improved focus across priorities, and a practical framework to apply immediately after the session.

  • Learn what contributes to the way you work and how some habits being used were built for a different era.

  • Identify where effort is genuinely moving work forward versus where it’s being consumed by reaction and repetition.

  • See how to evaluate time like capital—investing effort where it compounds results and divesting from low-return activity.

  • Discover the hidden productivity costs buried in your schedule and how to redirect effort toward higher-value outcomes.

  • Embrace a healthier obsession—focusing on effort and strategy over hours and urgency. Leave equipped to remodel how you work, make more intentional decisions, and lead with the clarity that defines the next era of productivity.

“Hilani's workshop was excellent – highly engaging, interactive, practical, with helpful take-aways. She included very good exercises, one was a Productivity Assessment and the other a Work Audit (calendar review) that were appreciated by the group. Hilani makes an interesting distinction between Busy and Productive, and highlights three things that "optimized executives" have in common and are a useful way for people to self-evaluate.”

- Greg B., Founder

Updating How Work Gets Done

Your phone and software update regularly, why shouldn't your skills do the same?

Current

Constant reaction is costing effort

Operating at full speed delivers a low return

Spending valuable time in too many meetings

Busy routines are wasting valuable time

Future

Strategically directing effort to increase time capital

Directing effort so results compound

Investing time in focused discussions generates measurable outcomes

Intentional systems that generate lasting returns on time

Is the Workshop a Fit for Your Team?

  • Is your team mistaking movement for progress?
    When everyone manages time differently, effort gets diluted and outcomes fall short. The Time Economics™ workshop reveals the true cost of how time is spent and teaches executives how to redirect effort for measurable return and collective momentum.

  • Does your team feel “productive” but struggle to see real progress?
    Without a shared understanding of how time is valued and effort is applied, performance gaps grow quietly. Time Economics™ helps teams align effort with results, ensuring the hours invested each day generate meaningful, sustainable outcomes.

  • Is your team investing time—or just spending it?
    Most organizations don’t realize how much reactive work costs them each week. Time Economics™ reframes productivity through an effort-based lens, helping teams turn time into a measurable return that drives collective progress.

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