Stop Chasing Time, Start Directing Your Effort

Greater productivity relies heavily on your effort.

Stop Chasing Time, Start Directing Your Effort

If you’re still trying to control your day by managing every minute, you’re not alone. Many professionals live by their calendar packing in meetings, rushing between priorities, and juggling just enough to stay on top of it all.

But here’s the truth: the more you chase time, the less grip you have on your actual output.

Time is fixed. It can’t be stretched, paused, or saved.

But your effort, how and where you direct it, is flexible. And it’s what actually drives productivity.

Here’s what chasing time looks like:

• Measuring your value by how busy you appear

• Letting back-to-back meetings dictate your entire day

• Trying to multitask your way to “getting it all done”

• Feeling constantly behind, even when you’ve checked a lot off

Here’s what shifting to effort looks like:

• Making intentional choices about what’s worth your focus

• Using brief pauses to regroup and reprioritize

• Giving your best energy to the few things that matter most

• Ending the day with a sense of traction, not just exhaustion

You don’t need more control over your calendar. You need more clarity around your effort.

When you start directing your energy toward the right things, instead of reacting to everything, you experience a new kind of productivity. One that’s sustainable, focused, and far more fulfilling.

If your days feel full but your progress feels scattered, the problem isn’t time. It’s how you’ve been taught to work. You can remodel that.

Productivity Support that Creates Momentum

Reading a book takes time, I get it. That’s why I skipped the traditional 100-page warmup and moved the reader straight to the real-life stories, practical strategies, and relatable shifts professionals benefit from.

Capacity: The New Advantage is designed to help you lead and work more intentionally, without over exhausting.